Lessons in Innovation from the "Like" Button featuring Martin Reeves

Martin Reeves is a strategy and innovation consultant, author, and Chairman of the BCG Henderson Institute. He is also a fellow of Judge Business School at Cambridge University and a board member of Arabesque AI.

Reeves has authored more than a dozen books, including Your Strategy Needs a Strategy (2015), The Imagination Machine (2021), and his latest, Like: The Button that Changed the World (2025). His work appears regularly in Harvard Business Review, MIT Sloan Management Review, and Fortune.

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